Posted on January 28, 2019

Exploring the Efficacy of Keyword Search Volume Data

One of many selling points for giving online marketing services to possible clients is providing them rankings and a large share regarding traffic from millions of lookups on the terms relevant to the items and services they handle. It is generally construed that will such terms as called ‘keywords’ in the online marketing planet will generate a certain significant percentage of traffic reveal considering that a certain website has the capacity to achieve top search engine rankings for this keyword. Say for example , if the keyword like online marketing includes a projected search volume of 50000 searches per month, then it could be assumed that a listing inside the top three search engine rankings will assure a good percentage of trips from that keyword to the site.

But , my general paying attention based on the statistics I have noticed from analytics data regarding various company websites working with varied products and services is that at times the high search volume linked to a keyword does not translate into furthermore traffic for the website. Natural logic defies such a misnomer between the projected search quantity data and actual site visitors generated from a keyword to get a website. It is all the more mystifying to see that in many cases keyword phrases which are projected to have fewer search volume are many periods seen to generate considerable targeted visitors for the website. I feel that several search engine optimization professionals must have came across this acrimonious situation at once or the other.

Moreover, considering that the foundation of any online marketing method f\or a website is primarily based inĀ database keywords list to be targeted, it creates the job of the online marketing specialists all the more difficult as key terms perceived to be important according to their search volume tend not to always result in commensurate level of traffic generation.

It cannot be refused that clickability of a look for result depends on hundreds of elements but still such wide versions in search volume data and also actual visits generation statistics from a keyword seems to be a bit out of place. Though I use devised some keyword analysis strategies to counter this problem like concentration on both high seek volume and long butt keywords, targeting popular market jargons as well as targeting the things i call as “common perception keywords”, even then this conundrum puzzles me.

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